Singular is an emerging leader in the space of Mobile Engagement Management (“MEM”). Of the 500,000 applications on iOS devices and 300,000 applications on Android devices at the time of DN Capital’s investment, the vast majority fail to make profits, principally because the average user uses a mobile application less than five times. MEM software tools help increase the lifetime value of a customer who signs up for an application. Singular provides an advertising attribution solution on a SAAS basis to help customers determine which campaigns attracted their most profitable customers.
Date Invested: August 2011
DN Team Members: Steve Schlenker
Geography: United States