HomeTree feature in FT: ‘The joy of boring business ideas’

DN Portfolio company HomeTree featured in Financial Times on the 11th of April 2018, in an opinion piece written by Jonathan Margolis.

‘Slippers, razors and even gas boilers offer ripe pickings for profit and disruption’

“A few months ago I got an email from a 28-year-old entrepreneur about his tech company. His pitch was a model of clarity and brevity, devoid of PR-speak. He wrote about “aiming to replicate the success of online estate agent Purplebricks in an equally large, albeit more boring market: boiler installations.” I was interested in Simon Phelan and Hometree, his online gas boiler installation company. A smart ex-plumber with a plan to disrupt his own industry is intriguing. And admitting that you are in a “boring” business is refreshingly honest, but clever too, because it is almost unheard of.”

You can read the original article at: http://ow.ly/mJ2R30jvDXG