Building the leading super-app for North and West Africa: ride-hailing, food delivery, grocery quick-commerce, and payments in one platform.
A four-sided marketplace where everyday on-demand services drive frequency, loyalty, and cross-sell, with Yassir Pay powering all sides of the platform.
We backed Noureddine Tayebi's conviction to build the digital infrastructure of his home region — after studying at Stanford and building technology in San Francisco.
Yassir is now a Unicorn and one of the highest valued venture backed companies in Africa and has attracted large investments from US tier 1 VCs and US strategics.
