New Deal: The European marketplace for online grocery Everli raises $100 million Series C

Everli, the European marketplace for online grocery active across 70 cities in Italy, Poland, Czech Republic and France, raises $100 million Series C to boost growth and expand its market internationally. In 2020, the company did $130 million in sales and started Polish operations. It is now expanding into others countries, while adding strong hires to the team.

Founded in 2014, Everli, formerly called Supermercato24 in Italy and Szopi in Poland, uses gig economy-styled personal shoppers who go into the store and pick the products ordered and then deliver them same-day, or for an added cost within an hour.

It has become partner of some of Europe’s largest grocery brands that currently plays into very positive market trends of increased demand for online grocery ordering, further accelerated by the Covid-19 pandemic. The total groceries market in Europe is $1.5 trillion and 12% total spending per household. In Europe, the online penetration is only 1-6%, with a strong shift happening from offline to online.

“Everli is focused specifically on the grocery space,” says Federico Sargenti, CEO at Everli. “Rather than small baskets, or picking up just the basic essentials, Everli is focused on delivering whatever you need right up to your full weekly shop, with same-day delivery and a one-hour delivery window of your choice.”

The round was led by Verlinvest, with participation from new investors Luxor, DN Capital, C4 Ventures and Convivialité Ventures. FITEC (part of Fondo Italiano d’Investimento), 360 Capital, Innogest and DIP also followed on.