New Deal: Factory14, acquiring and scaling the most recognizable consumer brands of tomorrow

We are excited to have led the $200 million Seed round of Factory14 together with dmg Ventures, VentureFriends and Victory Park Capital Advisors.

The underlying idea behind Factory14 was based on the very successful model pioneered by Thrasio in the US, which is based around buying and growing third-party private label Amazon FBA businesses and D2C eCommerce brands. In the massive Amazon marketplace ecosystem, over 50,000 businesses are making over $1 million in annual revenues, this represents a very exciting opportunity for Factory14 to find and scale the best consumer brands and dominate the Amazon eCommerce ecosystem.

“E-commerce is undergoing structural changes which are enabling thousands of exciting new brands to be born every day” said Manuel Lopo de Carvalho, CEO at dmg ventures, adding that “factory14 can provide these brands with the tools, capital and expertise that enable them to play in the big leagues.”

Ian Marsh, Principal at DN Capital, stated, “We had discussions with most aggregators and were immediately impressed by factory14’s differentiated vision focused on strong consumer brands and the world-class team they have put together with top tier private equity investors combined with seasoned e-commerce executive and former Amazonians. We are excited to work with Guilherme, Marcos, Gianluca and the rest of the factory14 team to create brands that inspire consumers around the world.”

“factory14 offers significant support for businesses looking to scale in the global digital marketplace and is well-positioned for future growth,” said Tom Welch, Partner at VPC. “We are pleased to partner with factory14 as the company identifies new acquisition targets, scales its platform and hires top talent to support its portfolio.”

The company is led by a very impressive founding team with Guilherme, Gianluca and Marcos who bring years of experience in PE and eCommerce to the company. The team already managed to build out a stellar organization scaling at impressive speed – we are excited to support the founders in their exciting journey to build the next consumer goods giant!