Performance Horizon Group Ltd, which trades as Partnerize, raised a $50 million led by private-equity firm Accel-KKR. The remaining $5 million came from existing investor Silicon Valley Bank. The deal values Partnerize, at $240 million.
The round will allow Partnerize to expand its product suite of automated marketing partnership tools and fund acquisitions and new hires. The company also intends to use the new funding to expand its presence in the U.S.
Partnerize manages relationships in 214 different countries and territories for more than 300 clients such as Adidas, Ancestry.com, Kenneth Cole Productions, Paypal Holdings and Verizon Communications.
Clients executed transactions worth $6 billion through the Partnerize platform last year generating $31 million in revenue. Partnerize previously raised $42 million from investors including Greycroft, DN Capital and Silicon Valley Bank.
Partnerize is the leader in partnership automation. The AI-powered Partnerize Partner Automation Platform delivers the data-driven intelligence and industry-leading management tools that are essential for unlocking unprecedented ROI from this fast-growing sales channel. The world’s leading companies, including 65 top retailers, 12 international airlines, eight of the largest telcos, and more than 200 other global brands rely on Partnerize to drive and manage more than $6B in partner sales and $500M in partner payments every year. For more information on how Partnerize can grow your partnerships and business, please visit https://partnerize.com.
Accel-KKR is a technology-focused investment firm with over $9 billion in capital commitments. The firm focuses on software and IT-enabled businesses, well-positioned for topline and bottom-line growth. At the core of Accel-KKR’s investment strategy is a commitment to developing strong partnerships with the management teams of its portfolio companies and a focus on building value through making significant resources available through the Accel-KKR network. Accel-KKR focuses on middle-market companies and provides a broad range of capital solutions including buyout capital, minority-growth investments, and credit alternatives. Accel-KKR also invests across a wide range of transaction types including private company recapitalizations, divisional carve-outs and going-private transactions. Accel-KKR is headquartered in Menlo Park with additional offices in Atlanta, London and Mexico City. For more information, please visit www.accel-kkr.com.